NEWS AND INSIGHT

A splendid presentation on the topic of “Consumer Passion Point-from a behavioral economics perspective”

Hof Restaurant on September 27th 2016

Invited by the Shanghai Chapter of the Hong Kong Chamber of Commerce, Priscilla Sze, Managing Director of N-Dynamic Market Research and Consultancy Ltd., gave a splendid presentation on the topic of “Consumer Passion Point-from a behavioral economics perspective” at Hof Restaurant on September 27th 2016.

Many senior management participants from different industries attended this presentation. In her speech, Priscilla shared how she learnt about "Behavioral Economics" from overseas conferences and the IRIS international research network she belongs to, and how she had been applying it in conducting consumer research studies in China, so as to help brands develop successful positioning strategies. After the speech, audience actively raised their questions and further discussed about behavioral economics and emotional consumers with Priscilla. The activity eventually closed curtain with an award from Hong Kong Chamber of Commerce and a round of applause.