N-Dynamic is a market research and consultancy agency that focuses on helping clients succeed in China by offering in-depth consumer insight.
N-Dynamic is a market research and consultancy agency that focuses on helping clients succeed in China by offering in-depth consumer insight. We are dedicated to researching the needs, lifestyle, attitudes and behaviors of the fast growing and dynamic middle to upper class consumers in China. We can advise clients on marketing strategies to tap into these opportunities. We were founded in 2001 in Shanghai with operations in Hong Kong and Beijing.
With the management team from Hong Kong and being the exclusive representative from China in the IRIS (International Research InstituteS) network, we are able to apply global knowledge and innovative research methodologies to the local Chinese marketplace. We are globally empowered and with local insight.
Passion and Curiosity
We are curious about human psychology and how Chinese people feel, think, and behave. We are committed and enthusiastic about uncovering consumer motivations to help clients develop effective marketing strategies. We are proud of working on projects that lead to business success.
Learning and Innovation
We have grown and embraced new thinking and methodologies. We pride ourselves in always taking new approaches to our clients’ business problems – from neuroscience, to value-based segmentation, to big data applications. We continue to utilize our knowledge and methods learned from the IRIS international network and apply them to local projects.
Partnership With Clients
We partner with our clients, understand their business, and advocate the most appropriate research plans and methodologies. We use hybrid research strategies, utilizing techniques that integrate cross-platform primary research with alternative technology and data providers. Above all else, it is a firm understanding of our client’s business and needs that matters to us.
High Quality Standards
We are a strong believer in data integrity. We exercise stringent quality controls in every step of the data collection process. We have an independent quality control team for data back-checking. We pride ourselves in producing high quality data.
N-Dynamic is the exclusive member from China in the IRIS (International Research InstituteS) network; a network comprised of independent market research agencies in 35 countries. Members have to pass through stringent quality standards in order to be accepted as a member. Members of the local IRIS offices meet at least twice a year at the top management level to ensure personal involvement and the development of close relationships. IRIS members also regularly exchange staff within the different local offices. The meetings serve as an open platform for knowledge exchange about market developments, best practices, research trends, development and execution of joint studies, new methodologies, and joint business opportunities.
For more details, please visit: www.irisnetwork.org.