Types of Studies and Solutions

N-Dynamic works with a wide range of brand owners and market research/consultancy companies. We provide both full service and data collection services throughout Greater China – including China mainland, Hong Kong and Taiwan.

For full service solutions, N-Dynamic always looks into clients’ specific business needs and advocates an integration of different research methodologies to suit their needs. New solutions in the areas of neuroscience and online are now being recommended to suit clients’ needs.

 

Some of the
studies we conduct include:

-Market entry studies
-Consumer segmentation studies
-Brand positioning studies
-Brand and advertising tracking studies
-Advertising concept testing
-Mystery shopper studies
-Customer satisfaction studies
-New product concept tests

We have made use of our proprietary Feedblast
tool so as to integrate qualitative and quantitative studies –
resulting in effective screening of new product/advertising ideas.

For data collection services, N-Dynamic always provides value-added services in conjunction with data collection.
Such services include suggestions on target respondents, research cities and research methodologies, interpretation
of data in Chinese cultural context, input into report writing, etc.

 

QUANTITATIVE RESEARCH INCLUDES
THE FOLLOWINGS:

– Telephone interviews
– Face-to-face interviews
– Central location tests
– Online surveys
– In-home placement tests
– Sensory Testing
– Shelf Tests

 

QUALITATIVE RESEARCH INCLUDES
THE FOLLOWINGS:

– Focus groups
– In-depth interviews
– Online bulletin
– Ethnographic studies
– Ideation sessions
– Car clinics

Some of our latest solutions include eye tracking, online bulletin board and online social media analysis.
N-Dynamic also offers syndicated studies for the automotive industry. For details, please visit the website of our joint venture company, GIPA China