A premium bakery chain has just entered into China and is at the stage of developing its marketing strategy for further business growth. The client came to N-Dynamic to conduct market research to help them meet their business objectives.
N-Dynamic proposed a research strategy to identify the potential market size of the chain, its strengths and weaknesses versus its competitors, as well as consumer needs in the context of their lifestyle, in order to identify its positioning. As lots of information is required, we have recommended an integration of research methodologies comprised of desk research, online social media analysis, retail observation, consumer exit interviews, business to business interviews, blind testing of products by using our proprietary Feedblast methodology (integration of qualitative and quantitative research).
Our Feedblast methodology comprises consumers’ evaluation of the client’s bakery products versus competitive products by instant voting via wireless keypads and follow-on focus groups have provided instant results to our clients. Clients found themselves engaged in the process with much interest.
Through the analysis of information gathered through various channels, we were able to recommend to the client their positioning and future growth strategy. The client was very pleased with the result.