N-Dynamic China presented at the Asia Forum organized by Vocatus, the German partner of the IRIS network, on April 7th 2011 in Munich, Germany.
With the continuous growth of the Chinese economy and its market, many multi-national corporations realized the need for conducting market research in China. However, they consistently found conducting market research in China a mystery due to the lack of knowledge regarding the market.
Priscilla Sze, Managing Director of N-Dynamic Market Research in China, spoke at the Asia Forum organized by Vocatus, the German partner of the IRIS network, on April 7th 2011. During the Forum, Priscilla addressed the audience about how market research was conducted in China - the research methodologies used, the challenges and the stumbling blocks faced. She also used real case examples for illustration. Furthermore, Priscilla discussed the socio-economic trends in China as well as the success factors of German businesses in China.
The Asia Forum was attended by 50 leading companies in Germany. Other speakers in the Asia Forum include the Indian, Japanese and Korean members of the IRIS network. For details, please visit the IRIS website at www.IRISnetwork.org
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