Members of the IRIS network met in Cancun in April 2015. This major event was organized and hosted by the Mexican IRIS Partner LEXIA Insights Solutions. It was a great event in which members networked, shared and discussed new approaches and trends in the marketing research industry. .
Priscilla Sze, Managing Director of N-Dynamic, has represented China to attend this event. She has contributed and benefited much from it.
“It was a wonderful event in which I have met so many members again. We have shared a lot about new technologies and methodologies; and how we applied such methodologies into practical cases. We also discussed the findings of our new IRIS global millennial study which were really interesting. I have enjoyed the event so much”, said Priscilla Sze.