I have been doing Chinese market research since 1984. The Chinese market research industry has changed drastically, analogous to the Chinese market. It is always a big challenge to conduct a market research study in China in accordance with the uncompromised international standard we set for ourselves. We work tirelessly, and of course, intelligently every day to maintain high quality research and above all else ensure our clients are happy. I got my Master Degree of Business Administration from Simon Fraser University in Canada in 1997. I am now doing my Doctoral Degree of Business Administration. In my earlier years, I earned a Bachelor of Social Science, Bachelor of Science, Higher Diploma in Marketing, and Higher Certificate of Statistics.